Heni at Audi Joburg Fashion Week

Heni Este-Hijzen whose been penned as the 'South Africa's most promising designer' is coming out with a newly concentrated hold on his menswear. A showing of the collection will be taking place during Audi Joburg Fashion Week on January 21st.

I got the opportunity to ask him a few questions,

1) Where did you get the inspiration for your new menswear collection?

It’s a triumphant celebration of victory: the battle has been won! Channeling the brilliance of old Persia in all its splendor, reminiscing about long gone era’s, the 40’s and most recently a nod to the 80’s for its extravagance and opulence.

We marvel at Grecian war heroes such as Alexander the Great and the proud kings and queens for conquering all!

If there is going to be a new world order; we will be creating it for ourselves.

Heni Automne/Hiver 2010 collection will weave this colourful tapestry of ideas into a glorious, romantic and exceptionally wearable collection.

2) Where can we find Heni clothing?

I sell exclusively from my studio in JHB and will be opening my flagship store in late March 2010 in Sandton.

3) And where do you see Heni the brand in 5 years?
I see the Heni brand firmly established as a leading, exclusive clothing brand in South Africa with stores in all major centres and hopefully a few abroad..

And here is a preview of his newest campaign: