Paul Smith, as the legend goes, was planning to be a professional cyclist when he had an awful accident. Soon after he starting hanging out with a bunch of hip artists and musicians where he met his wife Pauline, a designer. Eventually Pauline stopped and Paul took over (no, their names are not a joke). His company became hugely popular and successful and so it makes perfect sense that the bike-mad designer eventually tried his hand at designing bike-wear.
It turns out there is a whole race of people obsessed with cycling. As we Cape Town locals know. Rapha are performance road-wear specialists and recently joined Paul Smith in collaborating some designer cycling duds. I previously showed you the video, and to accompany it here is a series of photographs for their SS11 campaign.
But do take a look at the video below which I stumbled upon this morning. Thoroughly interesting to see the man himself talking about his cycling past and how modern cyclists are not as "stratospheric" as other sports stars. For their clothing go to Rapha's webiste to see the collection.
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