RANKIN/SWATCH IRIS WATCH

Rankin is a famed British fashion photographer who has shot everyone from Kate Moss to Robert Downey Jr. For his latest project Rankin has created eight new watches in the classic Gent Original format to enrich the Swatch & Art Collection.

I have the black one (as photographed below) but they are available in 8 shades of iris (is that right?) and in a black, white or clear strap. The reason he chose the iris, from his Eyescapes series from a few years ago, was because he wanted to keep it simple while still maintaining humor, which he essentially injects into all of his work. The eye is also his favorite part of the body.