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Wednesday, December 22, 2010

Armani Joins the Phone Brigade

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These days it seems the debate is either iPhone or Blackberry. Both parties will argue why theirs is better looking, more innovative, etc. etc. Personally I fall on the latter side, but I switched from an iPhone (too many gadgets and the typing irritated me).

Over the last few years we have seen many, many phones compete. We have also seen these companies get celebrities (like David Beckham) to endorse their product in hopes of enticing them to switch. It was only natural that in time fashion designers would be asked to help design their own cellphones. Remember Dolce & Gabbana and the gold Motorola?

So with design houses like Prada, Giambattista Valli and... Levi's with phones, it is Giorgio Armani who arrives with his newest designer-venture, the 'Armani Samsung S'. Featuring Ben Hill as the front man for the campaign.

Take a look at the behind the scenes footage below. Would you make the switch?


Image from Homotography

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