Advertising + D&G = Muscled Rugby Players in their underwear

Dolce & Gabanna are no prudes. Let's face it they have taken their Super brand and pumped it with Testosterone and sprinkled as much Homo eroticism on it as possible. So have Dsquared. They understand the raw desires of the male ego (straight or otherwise) in that we all want to look like a tanned Adonis in brand spanking new Briefs, or that perhaps we just expect to see such well chiseled beauties in the underwear. We don't want the truth, we don't want the effects of Christmas season diets and the after-flab.

Well it's that and of course Sex still sells above all mediums. Case and point in their new Ad Campaign for D&G Underwear.